Senior Creative Lead - Video, Animation & Campaign Development

We are ZimVie, a publicly traded, global life sciences leader focused on restoring daily life by advancing clinical technology to improve patients’ smiles, function, and confidence. Our company is founded on a legacy of trusted brands, products, and clinical evidence made possible through an inclusive and collaborative culture that empowers our team members to bring their whole selves – their best selves – to work every day to accomplish our Mission. Together, our dedicated, diverse global team is shaping an exciting future for ZimVie — we hope you’ll consider being a part of it!

Job Summary:

This role is perfect for a visionary creative leader who excels at conceptualizing, designing, and executing marketing campaigns with an emphasis on video and medical animations. You will act as the creative kickoff lead, ensuring alignment between marketing objectives and compelling visual storytelling. You will also manage projects with team members and collaborate cross-functionally to bring creative projects to life. The successful candidate will also need to take a hands-on approach, driving projects forward individually and collaboratively, owning personal output to enhance product awareness and conversion ensuring digitally efficient marketing.

Principal Duties and Responsibilities:

• Creative Strategy & Leadership: Lead creative kickoffs, ensuring alignment of video, animation, and marketing strategy with business goals.
• Video & Animation Production: Create, oversee and contribute to the creation of high-quality video content and medical animations that support digital campaigns.
• Marketing Campaign Development: Manage campaigns from ideation to execution, ensuring a cohesive brand message across platforms. Creating content that aligns with the brand and product messaging that is visually pleasing, appropriately created / optimized and targeted to target audience.
• Cross-Functional Collaboration: Work closely with digital marketing, social media, product management, and medical education teams to ensure creative assets align with campaign goals.
• Team Management: Guide and mentor designers, videographers, and content creators while managing project timelines and workflows.
• Brand Storytelling: Develop engaging visual narratives that elevate our brand and resonate with our audience.
• Campaign Deployment & Performance Tracking: Work with digital marketers to ensure creative assets optimize performance in Meta, Google, LinkedIn, and email campaigns.
• Process Optimization: Implement efficient creative workflows, project timelines, and review cycles to enhance team productivity.

This is not an exhaustive list of duties or functions and may not necessarily comprise all of the "essential functions" for purposes of the ADA.

Expected Areas of Competence (i.e., knowledge, skills, and abilities)

• Expertise in medical animations and familiarity with anatomical visualization for healthcare marketing
• Strong proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, InDesign) and 3D animation tools (Cinema 4D, Blender, or similar)
• Experience individually executing and managing creative teams and cross-functional collaboration
• Deep understanding of marketing strategy, storytelling, and brand positioning
• Strong interpersonal and emotional intelligence skills; demonstrated experience in cross functional team collaboration.
• Strong project management skills, ability to work with tight deadlines and ability to manage and execute multiple campaigns simultaneously
• Familiarity with performance-driven marketing, A/B testing, and conversion-driven creative assets
• Exceptional communication and presentation skills
• Preference for digital marketing in a regulated environment such as medical device, dental or pharmaceuticals
• Ability to travel as needed to tram meetings, photo/ video shoots or other

Education/Experience Requirements

• Typically has bachelor’s degree + 8 years. Will consider other commensurate education and experience.
• 5+ years of experience in creative leadership, video production, animation design, and marketing campaign execution

Travel Requirements

               Up to 5%

ZimVie is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants for employment and employment decisions, including hiring, promotion, transfer, demotion, evaluation, compensation, and separation, are considered without regard to race, color, religion, religious beliefs, creed, national origin, ancestry, citizenship status, age, gender/sex (including pregnancy, childbirth, related medical conditions, lactation and breastfeeding), gender identity or expression (including transgender status), sexual orientation, marital status, military status, protected veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or any other status protected under applicable federal, state and local laws.

ZimVie generally does not sponsor applicant work visas for this position.

• Requisition ID: 3017